You owe it to yourself: Boosting retirement saving with a responsibility-based appeal.: Psychology OnLine.Net

You owe it to yourself: Boosting retirement saving with a responsibility-based appeal.

You owe it to yourself: Boosting retirement saving with a responsibility-based appeal.
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22.10.2012 (Правка )

Americans are not saving enough for retirement. Previous research suggests that this is due, in part, to people's tendency to think of the future self as more like another person than like the present self, making saving feel like giving money away rather than like investing in oneself. Using objective employer saving data, a field experiment capitalized on this phenomenon to increase saving. It compared the effectiveness of a novel message




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