Mere exposure revisited: The influence of growth versus security cues on evaluations of novel and familiar stimuli.
Mere exposure revisited: The influence of growth versus security cues on evaluations of novel and familiar stimuli.
Добавлено Psychology OnLine.Net
29.10.2012 (Правка )
Combining regulatory focus theory (Higgins, 1997) and novelty categorization theory (Förster, Marguc, & Gillebaart, 2010), we predicted that novel stimuli would be more positively evaluated when focused on growth as compared with security and that familiar stimuli would be more negatively evaluated when focused on growth as compared with security. This would occur, at least in part, because of changes in category breadth. We tested effects of several variables linked to growth and security on evaluations of novel and familiar stimuli. Using a subliminal mere exposure paradigm, results showed novel stimuli were evaluated more positively in a promotion focus compared to a prevention focus (Experiments 1A
Добавлено Psychology OnLine.Net
29.10.2012 (Правка )
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