Shangri La Yerevan Casino showed sensational results in 2017. The figures grew by 48%, which is an incredibly high achievement for such a small country as Armenia. The management company, Storm International (Michael Boettcher is the founder), sees three main reasons for this success: brand strength, competent management, and the growth of the number of international flights.
Shangri La's brand is well known in the CIS and beyond to all people who are somehow interested in fair play. The first casino started working in Moscow in 1992. Even in a difficult economic environment, a high bar was set for the design, maintenance and quality of the game. For 25 years, the principles of work have become increasingly strict and attractive for guests. And the visitors noted this.
Proper management and a strong team are very important for a successful casino. Since people come for the atmosphere, every detail is important: how they are met, how they are served, how they had their questions answered, how staff showed themselves during the play. Also, guests are attracted to show programs and all kinds of lotteries. It is very important to update them regularly and not to forget about interesting surprises.
Another reason why there are more guests in Shangri La, Michael Boettcher calls the increase in the number of flights. More and more foreigners are interested in Armenia, and for them a fast and comfortable way of transfer is very important.